Have No Shame

Nothing is more obnoxious than having zero ethics.

Here's an idea of how this can work:

Publish a newspaper. Give your advertisers preferential treatment.

That is, if they buy an ad, give them a news "article" about their business.

Yes, publish fake news just to give your advertisers a reason to advertise in your rag.

This is really obnoxious to the readers who are smart enough to notice this blatant kissing up.